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Sometimes, as consumers, our pride prevents us from admitting how much external influences shape our buying decisions. We act as though our choices are purely conscious and controlled, yet the reality is often hidden in plain sight.
Honing the psychology of persuasion while avoiding resistance and engaging the imagination is one of the most powerful marketing approaches. Striking the delicate balance between persuasion and respect is an effective yet sometimes overlooked method of turning someone into a customer.
The Real Madrid team that claimed three consecutive UEFA Champions League titles from 2016 to 2018 is widely regarded as one of the greatest sides in European football history. Their unparalleled achievement of winning Europe’s most prestigious club competition three years in a row underscored the dominance, depth, and tactical brilliance of a squad managed by Zinedine Zidane.
Just 12 months ago, on 28th October 2023, Cardiff City defeated rivals Bristol City in a 2-0 home win, moving up to 6th in the Championship table and making a statement with a six-game unbeaten streak at home and a 50%-win rate in the league.
Jimmy Thelin's journey at Aberdeen Football Club is an example of ambition, tactical insight, and a forward-thinking approach. Thelin, a relatively young and innovative coach from Sweden, joined Aberdeen at a pivotal time in the club's history, bringing with him fresh ideas and a modern philosophy of football management.
As a current ‘Creative Advertising’ student at university, I’m absolutely obsessed with advertising campaigns (as you’d probably hope, or that's a waste of a LOT of money…). With a summer of sport from the Paris Olympics, to the beginning of the leagues we know and love (some more than less, Derby fans…) advertising agencies had a fantastic muse to work with.
In last nights preseason encounter between the Oklahoma City Thunder and the San Antonio Spurs, we were treated to a glimpse of what the future might hold for the Thunder. With no Shai Gilgeous-Alexander or Lu Dort, the Thunder managed to get the win over the Wemby-less San Antonio Spurs. Here's a deeper dive into how the game unfolded and what it tells us about the Thunder's prospects.
The 2024 NBA Finals are heating up as the series shifts to Dallas for Game 3 between the Boston Celtics and the Dallas Mavericks. The Celtics have taken a commanding 2-0 lead in the series, but the Mavericks will be looking to turn things around on their home court.
The Edmonton Oilers are set to face the Florida Panthers tonight in Game 2 of the Stanley Cup Finals, hoping to even the series after a tough 3-0 loss in Game 1. Despite the loss, the Oilers showed promise in their performance, dominating play at 5-on-5 and outshooting the Panthers 32-18 in the game.
Kyrie Irving, a former Boston Celtics player now with the Dallas Mavericks, has faced a significant losing streak against his former team. The latest loss marks the 11th consecutive defeat for Irving against the Celtics, a streak that dates back to 2021. This includes a recent underwhelming performance in Game 1 of the NBA Finals, where he scored only 12 points.
The announcement of England's final 26-man squad for the upcoming Euro 2024 tournament in Germany has left fans and pundits alike with much to discuss. While the inclusion of several key players was expected, the absence of Jarrad Branthwaite and Jack Grealish has sparked a debate about the selection process and the criteria used by manager Gareth Southgate.
Alfie Gray previews the 2024 NBA Draft. Predicting where each player will be drafted in the first round.
The stage is set for an exciting matchup as the Dallas Mavericks (5th seed in the West) face off against the Boston Celtics (1st seed in the East) in Game 1 of the NBA Finals. Both teams have had impressive runs in the playoffs, with Dallas defeating the Clippers, Thunder, and Timberwolves, and Boston sweeping the Pacers in the Eastern Conference Finals.
Being a female football fan in this current age has its wins and losses – a constant reputation of following a male team due to finding them “attractive” or intending on becoming a future WAG… both of which, are unsurprisingly untrue. ​
The Atlanta Hawks have a crucial decision to make with the No. 1 pick in the 2024 NBA Draft. French center Alex Sarr is widely considered a top prospect, and his potential addition to the Hawks could significantly impact the team's future. This article will delve into why the Hawks should select Sarr and how he could complement their star point guard, Trae Young.
Once upon a time in the basketball universe, a young man named Derrick Rose burst onto the scene, dribbling his way into history. On May 3, 2011, Rose etched his name in the NBA record books by becoming the youngest MVP ever at the tender age of 22 years and 191 days.
Kieran McKenna, the young Northern Irish manager, has taken the footballing world by surprise with his transformative impact on Ipswich Town. Just a few short years ago, the Tractor Boys were languishing in League One, a far cry from their glory days in the top tier of English football.
In this blog post, we'll delve into the highs and lows of Mourinho's time at Stamford Bridge, exploring his impact on the team, the fans, and English football as a whole.
In football, a team's trajectory often depends on its manager's expertise. For Arsenal Football Club, the arrival of Mikel Arteta in December 2019 marked the beginning of a significant transformation.
With Adam Silver stating that NBA Expansion is "very likely" with two more teams, following their current TV deals at the end of the 24/25 Season, let's explore potential cities the NBA should consider for expansion.
We used Co Pilot to redesign current MLB logos.